Method and apparatus for internet-based interactive programming

ABSTRACT

A method and system for the creation of interactive programming incorporating viewer interactions. An interactive program includes moderator content generated by the moderator and edited participant commentary, such as interactive messages, and is served by a moderator server. Moderators create and manage interactive programs using a Web site. Viewers register to be participants in interactive programs using the Web site. The interactive programs can be distributed as electronic documents written in a markup language such as HTML or XML over a communications network such as the Internet. The interactive programs can also be converted to conventional interactive television content for distribution over an interactive television network. The interactive programs can also be distributed over a virtual private network for use as a collaboration tool by an enterprise such as a business concern. The interactive programs can be embedded within other Web processes such as electronic commerce and television commerce transactions.

CROSS-REFERENCE TO RELATED APPLICATION(S)

This application is a continuation of U.S. patent application Ser. No.11/335,200, filed Jan. 18, 2006, which is a continuation of U.S. patentapplication Ser. No. 10/123,618, filed Apr. 15, 2002, the contents ofwhich are hereby incorporated by reference as if set forth in fullherein.

BACKGROUND OF THE INVENTION

This invention pertains generally to the field of interactiveprogramming and more specifically to creating interactive programmingincluding participants' interactions.

Television has traditionally been a serial process where a televisionprogram having a series of images and sounds are broadcast to a viewerin an audience with limited opportunity for the viewer to participate,in the television program. The evolution to a more interactive form oftelevision, or television where the viewer is allowed to participate,was slow given the lack of bidirectional communication channels betweenthe viewer and the television program broadcaster. When bidirectionalcommunication channels were created, they tended be of insufficientbandwidth for communication of complex viewer interactions with thetelevision program.

Development of a nearly ubiquitous communications network, namely theInternet, has greatly expanded the use of interactive television.However, viewer participation has so far been limited to choosingtelevision content, responding to advertising messages, and answeringviewer questionnaires or polls. This is primarily because mostinteractive television programming follows a conventional televisionparadigm wherein the television programming is wrapped inadvertisements; and the only responses needed from an audience are towatch linear pre-recorded programs and to buy advertised items orservices. Little has been done to fully involve the audience in a richparticipatory experience where the audience has as much control andinfluence over the content of an interactive program as the originatorof the interactive program. This is in contrast to the expectations ofsome viewers who want a richer and more satisfying participatoryexperience within the context of an interactive program.

Some interactive television formats also have a disadvantage in that,although they may use the Internet as a bidirectional communicationchannel, the interactive television format is dependent uponset-top-boxes and middleware that a viewer either purchases or leasesfrom a broadcaster such as a cable operator. While these devices mayhave a variety of functional features, they may require an additionalexpenditure that a viewer or a Multiple Systems Operator (MSO) may notwant to incur, especially if the viewer already has an Internet-enableddevice such as a home computer. This makes most existing interactivetelevision programming “heavy” in the sense that specialized hardware isneeded to take advantage of the interactive content embedded in aninteractive programming signal. Additionally, the combination of arequired set-top-box and specialized interactive television formats makeinteractive programming distributed over an interactive televisionnetwork difficult to integrate with conventional Web content such as Webpages available from a Web site.

Therefore, a need exists for a light-weight interactive programmingsystem allowing for rich viewer participation which is easily integratedwith existing Web content. The present invention meets such need.

SUMMARY OF THE INVENTION

In one aspect of the invention, an interactive program includesmoderator content generated by the moderator and edited participantcommentary that is served by a moderator server. Moderators create andmanage interactive programs using a Web site. Viewers register to beparticipants in interactive programs using the Web site as well. Theinteractive programs can be distributed as electronic documents writtenin a markup language such as HTML or XML over the Internet. Theinteractive programs can also be converted to conventional interactivetelevision content for distribution over an interactive televisionnetwork. The interactive programs can also be distributed over a VirtualPrivate Network (VPN) for use as a secure collaboration tool by anenterprise such as a business concern. The interactive programs requirefew processing resources so the interactive programs can be embeddedwithin other Web processes such as electronic commerce (eCommerce) ortelevision commerce (t-Commerce) transactions.

In another aspect of the invention, a method is provided for creatingand transmitting an interactive program over a communications network. Amoderator server is operably coupled to the communications network. Amoderator client and a plurality of viewer clients are operably coupledto the moderator server via the communications network. In operation,participant comment signals are received by the moderator server via thecommunications network from the plurality of viewer clients andtransmitted by the moderator server via the communications network tothe moderator client. The moderator server then receives from themoderator client edited participant comment signals and moderatorsignals and generates interactive program signals using the editedparticipant comment signals and the moderator signals. The interactiveprogram signals are then transmitted by the moderator server via thecommunications network to the plurality of viewer clients.

In another aspect of the invention, a data processing system is adaptedfor creating and transmitting an interactive program to a plurality ofviewer clients as described above. In addition, the data processingsystem receives content signals from a content server and generates theinteractive program signals using the content signals, editedparticipant comment signals, and the moderator signals.

In another aspect of the invention, the data processing system receivescontent signals from a content server and transmits the content signalsvia the communications network to the viewer clients while incorporatingthe content signals into the interactive program.

In another aspect of the invention, the communications network is avirtual private network thus enabling private and secure transmission ofan interactive program throughout an enterprise.

In another aspect of the invention, the participant comment signalsfurther include an interactive program rating signal indicating a levelof audience satisfaction with the interactive program.

In another aspect of the invention, the moderator signals furtherinclude a participant exclusion signal corresponding to a specificviewer client from the plurality of viewer clients. The participantexclusion signal is used to exclude participant comments received fromthe specific viewer client thus preventing specified viewers fromparticipating in the interactive program.

BRIEF DESCRIPTION OF THE DRAWINGS

These and other features, aspects, and advantages of the presentinvention will become better understood with regard to the followingdescription, appended claims, and accompanying drawings where:

FIG. 1 is a conceptual diagram of a system for creating an interactiveprogram incorporating participant interactions in accordance with anexemplary embodiment of the present invention;

FIG. 2 is a deployment diagram of a system for creating an interactiveprogram in accordance with an exemplary embodiment of the presentinvention;

FIG. 3 is a sequence diagram of the operations within a system forcreating an interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 4 is a screen capture of a moderator's interface used to controlgeneration of an interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 5 is a screen capture of a viewer's interface used to view andinteract with an interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 6 is a diagram depicting a process for receiving viewer reactionsto an interactive program and calculating an audience approval systemrating for the interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 7 is a diagram depicting the ways in which a moderator may interactwith a system for creating an interactive program in accordance with anexemplary embodiment of the present invention;

FIG. 8 is a use case diagram depicting ways in which a viewer mayinteract with a system for creating an interactive program in accordancewith an exemplary embodiment of the present invention;

FIG. 9 is a Web site diagram of an interactive program creation systemin accordance with an exemplary embodiment of the present invention;

FIG. 10 is a screen capture of an edit profile viewer interface inaccordance with an exemplary embodiment of the present invention;

FIG. 11 is a screen capture of a hub viewer interface in accordance withan exemplary embodiment of the present invention;

FIG. 12 is a screen capture of a program guide viewer interface inaccordance with an exemplary embodiment of the present invention;

FIG. 13 is a screen capture of an interactive program archive viewerinterface in accordance with an exemplary embodiment of the presentinvention;

FIG. 14 is a screen capture of a moderator interface for an interactiveprogram authoring tool in accordance with an exemplary embodiment of thepresent invention;

FIG. 15 is a screen capture of a moderator interface for an interactiveprogram reporting tool in accordance with an exemplary embodiment of thepresent invention;

FIG. 16 is a screen capture of a moderator interface for a participantinteraction report generated in accordance with an exemplary embodimentof the present invention;

FIG. 17 is a screen capture of a moderator interface for an advertisingreport generated in accordance with an exemplary embodiment of thepresent invention;

FIG. 18 is a database entity relation diagram for a moderator databasein accordance with an exemplary embodiment of the present invention;

FIG. 19 is a screen capture of a viewer interface for a non-moderatorbased interactive program associated with a broadcast in accordance withan exemplary embodiment of the present invention;

FIG. 20 is a screen capture of a viewer interface for a broadcastprogram guide in accordance with an exemplary embodiment of the presentinvention;

FIG. 21 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with an exemplaryembodiment of the present invention;

FIG. 22 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with another exemplaryembodiment of the present invention;

FIG. 23 is a screen capture of a viewer interface for a facility tomanage a viewer's personal favorite interactive programs in accordancewith an exemplary embodiment of the present invention;

FIG. 24 is a screen capture of a viewer interface for a facility tosuggest programs to a viewer in accordance with an exemplary embodimentof the present invention;

FIG. 25 is a deployment diagram of a process for conversion and deliveryof interactive programs via an interactive television network inaccordance with an exemplary embodiment of the present invention;

FIG. 26 is a hardware architecture diagram of a computing devicesuitable for use as a moderator server host in accordance with anexemplary embodiment of the present invention;

FIG. 27 is a collaboration diagram depicting an interactive programminggeneration process in accordance with an exemplary embodiment of thepresent invention;

FIG. 28 is a screen capture of an interactive program home viewerinterface in accordance with an exemplary embodiment of the presentinvention;

FIG. 29 is a screen capture of an interactive program system log-ininterface in accordance with an exemplary embodiment of the presentinvention;

FIG. 30 is a process flow diagram of an interactive program generationprocess in accordance with an exemplary embodiment of the presentinvention;

FIG. 31 is a process flow diagram of an interactive program reportgeneration process in accordance with an exemplary embodiment of thepresent invention;

FIG. 32 is a process flow diagram of a viewer notification process inaccordance with an exemplary embodiment of the present invention;

FIG. 33 is a deployment diagram of a locally hosted moderator server inaccordance with an exemplary embodiment of the present invention;

FIG. 34 is a participant question filtering moderator interface inaccordance with an exemplary embodiment of the present invention;

FIG. 35 is an illustration of the operation of a participant questionfiltering facility in accordance with an exemplary embodiment of thepresent invention;

FIG. 36 is a process flow diagram of a participant question filterprocess in accordance with an embodiment of the present invention;

FIG. 37 is a deployment diagram for a telephony system for delivery ofan interactive program in accordance with an embodiment of the presentinvention;

FIG. 38 is a sequence diagram for a telephony process as used by atelephony system for delivery of an interactive program in accordancewith an embodiment of the present invention; and

FIG. 39 is a screen capture of an interactive program authoring wizardin accordance with an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1 is a conceptual diagram of a system for creating an interactiveprogram incorporating participant interactions in accordance with anexemplary embodiment of the present invention. A moderator 100 hosts aninteractive program, such as a broadcast program with a talk showformat, that is transmitted to an audience having a plurality of viewers102. The interactive program takes place on a virtual stage 104 wherethe moderator generates interactive programming for transmission to theviewers. The moderator transmits the interactive program 106 to theviewers. The viewers may passively watch the interactive program or maybecome active participants by generating their own comments 108 that aretransmitted back to the moderator. The moderator edits or filters theparticipant comments and retransmits the edited participant comments aspart of the interactive program. The viewers may communicate with eachother during the interactive program by exchanging audience interactivemessages 110 between themselves.

The moderator controls the content of the interactive program in avariety of ways. The moderator introduces the initial topic or contentfor audience interaction. For example, the moderator may introduce atopical event such as a news story and then ask for participantcomments. The moderator may also use previously prepared content such asa non-interactive program that is transmitted to the audience in orderto elicit audience member responses and engage viewers. The moderatorcan invite virtual guests 112 from the audience onto the virtual stage.While on the virtual stage, the virtual guests exchange interactivemessages directly with the moderator rather than with other audiencemembers or participants. The moderator may also exclude a participant orviewer from the audience. Additionally, the moderator may generateadditional interactive programming for use by the audience such as pollsso that the audience can participate in the interactive program byselecting responses to a question from a list of answers. The results ofthe participant responses are aggregated for inclusion in theinteractive program.

In one system for creating an interactive program incorporatingparticipant interactions in accordance with an exemplary embodiment ofthe present invention, the interactive programs are talk shows hosted byindependent moderators and delivered to an audience via the Internet.This system allows a moderator to be recognized as an expert orrespected voice in a particular field while building a community ofviewer participants interested in that particular field. The systemallows the moderator to create a controlled and moderated environmentwhere the moderator directs the flow of information and has completecontrol over the medium. The system is cost-effective because no specialhardware or training is needed to operate the system. The systemfeatures a customizable Web-based interface for moderators and viewersto use in creating customized collaborative interactive programs.

FIG. 2 is a deployment diagram of a system for creating an interactiveprogram incorporating participant interactions in accordance with anexemplary embodiment of the present invention. A moderator 100 transmitsan interactive program to a plurality of viewers, as exemplified byviewers 200 a and 200 b, via a communications network 202 such as theInternet. The moderator uses a moderator client 204 to transmitmoderator signals over communications link 206 and communications link208 to a moderator server 210. The moderator server uses the moderatorsignals to generate an interactive program that is transmitted overcommunication link 208 and communications links 212 a and 212 b to aplurality of viewer clients as exemplified by viewer clients 214 a and214 b. The viewers become participants by responding to the interactiveprogram by generating and transmitting to the moderator server aplurality of participant comment signals using the viewer clients. Theparticipant comment signals encode the participants' commentary aboutthe interactive program. The moderator server receives the participantcomment signals and retransmits them to the moderator client where themoderator edits the participant comment signals. The moderator generatesnew moderator signals that are transmitted to the moderator server alongwith the edited participant comment signals. The moderator server usesthe moderator signals and the edited user comment signals to generateadditional interactive program signals that are transmitted to theviewers' clients. The process of receiving participant comment signals,editing the user comment signals, and generating new interactive programsignals is repetitively performed in order to generate an interactiveprogram incorporating viewer interactions.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the moderator server is operably coupled to content server216 via a communications link 218. The content server hosts a contentsource 220 including content suitable for broadcast by the moderatorserver. Such content may include past broadcast programs that themoderator is using as a topic for further discussion within theaudience. The moderator instructs the moderator server to request andreceive content signals from the content server and the moderator servergenerates an interactive program including the content signals. In thisway, non-interactive content may be enhanced with an interactivecomponent thus leveraging non-interactive content by creating aninteractive program using content without an interactive component. Inanother embodiment of enhanced content, the content is synchronized withthe interactive component and the content is transmitted to the viewerclient from a server other than the moderator server in programsynchronous fashion.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the moderator server hosts software facilities for themoderator to use in generating an interactive program. The moderatorserver is operably coupled to a moderator database 230 includingmoderator information describing the type of interactive program themoderator produces and the moderator's interactive program broadcastschedule. The moderator information may be used to automaticallygenerate a dynamic programming guide thus helping viewers find themoderator's interactive program. In addition, the moderator serverrecords viewer interaction data describing the amount, timing, and typeof viewer interactions with the moderator's produced interactiveprogramming. The moderator may access the viewer interaction data togenerate reports regarding the moderator's interactive programming.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the moderator server hosts a viewer database 232 includingviewer profile information. Viewer profile information includesinformation about viewer preferences and viewer notification requests.The viewer preferences are used by the moderator server to suggestinteractive programming generated by a moderator which may match theviewer's stated preferences. The viewer notification requests are usedby the moderator server to generate viewer notifications that aretransmitted to a viewer in order to notify a viewer when a specificinteractive program is about to be broadcast.

In one embodiment of a viewer notification generation process inaccordance with the present invention, the privacy of the viewer isprotected by not allowing the moderator access to viewer profiles. Forexample, the moderator may initiate a notification process but themoderator is never allowed to see to which viewers the notifications aresent. In addition, any viewership reports generated on behalf of amoderator use aggregate data for the viewers so that the viewers'identifications are not associated with the individual viewershipreports.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the audience and moderator comment on a broadcast programover which the moderator has minimal control. In this embodiment, abroadcaster 222 transmits a broadcast media signal 224 received by aviewer's broadcast media receiver 226 and a moderator's broadcast mediareceiver 228. In this embodiment, the moderator and the audience watchthe broadcast program and exchange commentary about the broadcastprogram over the communications network as described above. In this way,non-interactive programming can be supplemented with an interactivecomponent. Exemplary broadcast programs include broadcasts of real-timeevents, such as sporting events or breaking news stories, andpre-recorded programming such entertainment programs or documentaries.

FIG. 3 is a sequence diagram of a process within a system for creatingan interactive program incorporating viewer interactions in accordancewith an exemplary embodiment of the present invention. A moderatorserver 210 receives participant comments 300 a and 300 b from aplurality of viewer clients as exemplified by viewer clients 212 a and212 b. The moderator server transmits the participant comments, 300 aand 300 b, to a moderator client 204. A moderator uses the moderatorclient to edit (302) the participant comments and generate (304)moderator comments. The edited participant comments and the moderatorcomments 306 are transmitted to the moderator server. The moderatorserver uses the moderator comments and the edited participant commentsto generate (308) viewer interactive programming, 310 a and 310 b, thatis transmitted to the plurality of viewer clients and moderatorinteractive programming 312 that is transmitted to the moderator client.The process is repeated indefinitely to generate an interactive programwith the plurality of viewer's interacting with the viewer interactiveprogramming and the moderator using the moderator interactiveprogramming to moderate the generation process.

In one embodiment of a system for creating an interactive program inaccordance with an exemplary embodiment of the present invention, theinteractive programming generated by the moderator server is stored in amoderator database for archival purposes. The interactive programmingcan be indexed and cataloged for generation of an archive listingdescribing the archived interactive programming. A viewer can thenrequest archived interactive programming for viewing at a later time for“on-demand” viewing.

In one embodiment of a system for creating an interactive program inaccordance with an exemplary embodiment of the present invention, aviewer can initiate the creation of an archive for an interactiveprogram. As the interactive program is produced and transmitted to theviewer, the interactive program signals are stored for the viewer's ownuse. For example, a viewer can initiate the creation of an archive for ashort period of time so that the viewer can leave the interactiveprogram and rejoin the interactive program and be able to view theportions of the interactive program that the viewer missed. As anotherexample, the viewer can create a personal archive of past interactiveprograms in a manner similar to a personal video recorder.

In another system for creating an interactive program in accordance withan exemplary embodiment of the present invention, the communicationsnetwork is the Internet and the viewer clients and moderator client areWeb browsers. The moderator server receives moderator and participantcomment signals in the form of POST requests and generates theinteractive program as an interactive electronic document written in adocument markup language such as Hyper Text Markup Language (HTML) oreXtensible Markup Language (XML) that is transmitted to the viewerclients. The viewer clients parse the electronic document and generateviewer displays using the instructions in the electronic document. Theviewers respond to the viewer displays by entering text and selectingelements from the viewer displays. These viewer interactions aretransmitted to the moderator server by the viewer's clients insubsequent POST messages. The moderator receives a different set ofinteractive moderator electronic documents that implement a moderatoruser interface enabling the moderator to control the operations of themoderator server.

In one system for creating an interactive program in accordance with anexemplary embodiment of the present invention, the system is deployedusing the Microsoft® TV platform which is a standards-based, client andserver software middleware system for deploying interactive programming.The platform includes a client software application hosted by aset-top-box and a server software application operably coupled by acommunications network. The client software application includes a Webbrowser that can be used much like a conventional Web browser and anapplication programming interface for building native applications thatare hosted by the set-top-box. The server includes several managementfunctions including t-commerce and client management applications.

In another system for creating an interactive program in accordance withan exemplary embodiment of the present invention, the interactiveprogramming generated by the moderator server further includes“click-through” style banner ads for selection by a viewer. If a viewerselects a click-through banner ad, the viewer's interaction with thebanner ad is recorded in a moderator database in order to generateclick-through activity related to the interactive programming. Thebanner ads may come either from the moderator server or an ad server notaffiliated with the moderator server.

FIG. 37 is a deployment diagram for a telephony system for delivery ofan interactive program in accordance with an embodiment of the presentinvention. A previously described moderator server 210 is operablycoupled via a communications network 202 to previously described viewerclient 214 a. A viewer 200 a, views an interactive program by accessingthe moderator server using the viewer client. To participate, the vieweruses a telephone device 3700 to connect to a telephony agent 3702operably coupled to the moderator server via the communications network.In operation, the viewer uses the telephone to dial up the telephonyagent. The telephony agent receives audio signals and converts the audiosignals to text signals that are transmitted to the moderator server viathe communications network. In turn, the moderator server re-routes thetextual component signals of an interactive program to the telephonyagent. The telephony agent receives the textual component signals andconverts the textual component signals into audio signals fortransmission to the viewer via the telephone.

In another interactive program creation system in accordance with anembodiment of the present invention, a viewer downloads and installs acustom client plug-in that allows a viewer a built-in microphone on theviewer client. Using a control panel, participants direct theirquestions or comments to either the virtual stage or the audienceinteractive message area. The spoken words are digitized by the viewerclient, analyzed, translated into text form, and transmitted via thecommunications link to the moderator server. The question or commentthen appears in the interactive program. The plug-in allows viewers toparticipate in an interactive program in a traditional, voice-based wayif they choose to.

In another interactive program creation system in accordance with anembodiment of the present invention, the spoken words are not translatedto text. Instead, the digitized voice is transmitted directly over thecommunications link to the moderator server such as in Voice overInternet Protocol (VoIP) transmissions.

FIG. 38 is sequence diagram for a telephony process as used by atelephony system for delivery of an interactive program in accordancewith an embodiment of the present invention. A viewer uses a telephonedevice 3700 to send participant voice signals to a telephony agent 3702.The telephony agent converts 3802 the participant voice signals to textin a speech-to-text conversion process. The textual participant comments3804 are transmitted to the moderator server. The textual participantcomments are used to generate 3806 viewer interactive programmingsignals 3808 in a to-be-described process. The moderator servertransmits the viewer interactive programming signals to the viewerclient and transmits a second set of viewer interactive programmingsignals 3810 to the telephony agent. The telephony agent converts 3812the textual portions of the viewer interactive programming to signalsfor an audio version of the viewer interactive programming 3814 in atext to speech conversion process. In this way, a viewer can participatein an interactive program using a telephone device for the generation ofviewer interaction signals.

In another telephony process as used by a telephony system for deliveryof an interactive program in accordance with an embodiment of thepresent invention, the video components of the interactive program aredispensed with and the participant interacts with the textual componentsof the interactive program using the telephone device. In this way, aninteractive program can be created by a moderator with only textual oraudio and textual components that is accessible to a participant usingonly a telephone device.

FIG. 27 is a collaboration diagram depicting an interactive programminggeneration process in accordance with an exemplary embodiment of thepresent invention. A moderator server 210 includes a virtual stagecontent engine 2702 and an audience content engine 2704. These contentengines generate content, such as the content for a chat room, andtransmit the content to an interactive program generator 2706 includedin the moderator server. The virtual stage content engine receivespreviously described moderator comments and edited participant comments306 from the previously described moderator client. The virtual stagecontent engine uses the moderator's comments and edited participantcomments to generate moderator content for a to-be-described stagesection or area in an interactive program. The audience content enginereceives previously described participant comments, 300 a and 300 b,from the previously described viewer clients, 212 a and 212 b, editedparticipant comments and moderator comments 306 from the moderatorclient, and uses the participant comments, edited participant comments,and moderator comments to generate audience content for ato-be-described audience section or area in an interactive program.

The interactive program generator receives the moderator content and theaudience content and uses the content to generate enhanced interactiveprogramming. The interactive programming includes viewer interactiveprogramming 310 a and 310 b that is transmitted to the viewer clientsfor display and use of the viewers. The interactive programming furtherincludes moderator interactive programming 312 transmitted to themoderator for viewing and use by the moderator. The cycle of receivingparticipant, moderator and edited participant comments and using thecomments to generate interactive programming for transmission to themoderator and viewer is repeated indefinitely to create a continuousinteractive program.

In an interactive program creation system in accordance with anexemplary embodiment of the present invention, content 2708 from apreviously described content server 216 is received by the interactiveprogram generator and the content is included in the generatedinteractive programming. In an interactive program creation system inaccordance with another exemplary embodiment of the present invention, avirtual guest client 2710 transmits virtual guest comments 2712 to thevirtual stage content engine for inclusion in the virtual stage contentgenerated by the virtual content engine.

In an interactive program creation system in accordance with anotherexemplary embodiment of the present invention, the moderator,participant, and guest interactive messages are chat messages and thevirtual stage and audience content engines are chat engines. Thetext-based output from the chat engines is used by the interactiveprogram generator generate interactive programming including electronicdocuments, such as transcripts, composed in a document markup languagesuch as HTML or XML.

FIG. 30 is a process flow diagram of an interactive program generationprocess in accordance with an exemplary embodiment of the presentinvention. A moderator server receives (3000) moderator commentary andedited participant commentary 3001 from a moderator. The moderatorserver receives (3002) participant commentary 3003 from viewers in anaudience. The moderator server uses the participant commentary, themoderator commentary, and the edited participant commentary to generate(3004) viewer interactive programming 3006 for transmission to viewersin the audience. The moderator server uses the moderator commentary andthe edited participant commentary to generate (3008) moderatorinteractive programming 3010 for transmission to the moderator. Themoderator then transmits (3012) the moderator interactive programming tothe moderator and the viewer interactive programming to the viewers inan audience. The process is repeated (3014) continuously to generate aninteractive program.

FIG. 4 is a screen capture of a moderator interface used to controlgeneration of an interactive program in accordance with an exemplaryembodiment of the present invention. A moderator's interface 400includes a trademark field 402 for display of a moderator serveroperator's trademark, in this screen capture, talkshow.com^(SM) is aservice mark of Lakeview Capital Trust, a Pennsylvania Trust. Themoderator interface has a moderator identification field 404 for thedisplay of the moderator's identification and an interactive programidentifier field 406 for identification of the interactive program beingproduced by the moderator.

In one embodiment of a moderator server in accordance with the presentinvention, the moderator server is operated in an application serviceprovider (ASP) mode. In this mode, the moderator server is used tocreate a “private label” interactive program creation system. In thismode, the moderator server provides services that an operator can embedinto another system such that a viewer perceives the interactive programcreation system as being owned by individual operators. In someinstances an indica of source, such as a “powered by” notice, isincluded in the interactive program creation system.

The moderator's interface is broken up into several operationalsections. A “stage interaction” section 410 displays the moderator'sdirect interaction with a virtual guest on a virtual stage. The stageinteraction section includes a plurality of fields for display ofvirtual guests' previous questions as exemplified by previous questionfield 412. For each answered virtual guest question, a moderatorresponse field, as exemplified by moderator response field 414, displaysthe moderator's response to the virtual guest's previous question. Thestage interaction section further includes a current question field 416for display of a virtual guest's current question. A moderator uses amoderator text entry section 418 to enter responses to the currentvirtual guest question.

An audience interaction section 420 displays audience comments. Theaudience interaction comments 422 are comments made by participants toother participants in the audience.

A moderator uses a status section 423 to monitor the progress of theinteractive program. The moderator invites audience members to thevirtual stage to be virtual guests using an “invite to stage” selector426. The moderator can select a viewer to invite on to the virtual stageby using a pull down menu of viewer names and selecting a viewer toinvite. Once a viewer is invited to the virtual stage, the viewer'sinteractive messages are displayed in the stage interaction section andnot in the audience interaction section. The moderator can also excludea participant by selecting a participant from a “kick user out” pulldown menu 428. Once excluded, the moderator server removes the excludedparticipant's comment signals from the plurality of participant commentsignals edited by the moderator and used by the moderator server togenerate the interactive program. In this way, the moderator exercisesdirect control over the participants participating in the interactiveprogram.

In another interactive program creation system, the participant'sexchange video clips and files directly with each other in apeer-to-peer relationship. In this mode, the moderator server is notdirectly involved in the message exchanges occurring between audiencemembers interacting with each other.

The status section further includes an audience approval systemindicator 430 for indicating to the moderator how the audience feelsabout the progress of the show. Viewer responses are aggregated in ato-be-described process and displayed to the moderator as a coloredindicator and as a numerical value. A moderator uses the audience membercounter field 432 and pull down menu to determine the number andidentification of the viewers receiving the transmitted interactiveprogram. The status section further includes an elapsed time field 433for display of the elapsed time of the interactive program.

An audience question section 434 displays an audience question 436 thatthe moderator may answer by selecting an answer question button 438 ordelete by selecting a delete question button 440. The moderator can geta new audience question by selecting the update button 442.

A polls section 444 includes a poll question display field 446 fordisplay of a current poll question and a poll results display field 448for display of viewer's responses to the poll. The moderator selects anew poll button 450 to enter a new poll question whenever the moderatorfeels that a new poll should be created.

FIG. 34 is a participant question filtering moderator interface inaccordance with an exemplary embodiment of the present invention. Aparticipant question filtering interface 3400 includes a keyword entryfield 3402 for entry of keywords that the moderator would like to haveincluded by viewers in questions sent to the moderator. Questions withthe entered keywords will be given a higher relevance, and thuspriority, than questions without the keywords. The participant questionfiltering interface further includes an “exclude” entry field 3404 forwords which the moderator does not want to see in questions, such asexpletives or vulgarities. Any participant question having an excludedword will be deleted from a participant question queue managed by themoderator. The participant question filtering interface further includesa facility for setting a relevance threshold 3406. A moderator uses therelevance threshold setting facility to establish a threshold relevancevalue that a question should have before the question will be added tothe question queue.

FIG. 35 is an illustration of the operation of a participant questionfiltering facility in accordance with an exemplary embodiment of thepresent invention. A participant question 3500 is processed in aparticipant question filter 3502 and assigned a relevance value 3504. Amoderator uses the relevance value to determine which participantquestions the moderator would like to answer. If a participant question3506 has an excluded word, then the relevance of the participantquestion is assigned a value 3508 of 0 and deleted 3510 from aparticipant question queue. In one embodiment of a participant questionfilter in accordance with the present invention, the participantquestion is deleted if the participant question's relevance value doesnot exceed the threshold relevance value set by the moderator. Amoderator uses the participant question filtering facility in order toprocess large numbers of participant questions without becomingoverwhelmed and to filter out offensive participant questions. Thisallows the moderator to automatically moderate an interactive programhaving a large number of participants, thus facilitating scalabilityfrom few participants to many participants.

FIG. 36 is a process flow diagram of a participant question filterprocess in accordance with an embodiment of the present invention. Thefilter process receives (3600) a participant question 3601. The filterprocess attempts to match (3602) words in the participant question withthe moderator's excluded words 3603. If it is determined (3604) that anexcluded word is in the question, the relevance of the participantquestion is set (3606) to a value below the moderator's previouslydescribed threshold relevance value 3607.

If no excluded words are found in the participant question, the filterprocess determines (3608) the relevance of the participant question bymatching the moderator's keywords 3609 to the words in the participantquestion. If it is determined (3610) that the relevance of theparticipant question exceeds the threshold relevance value, then theparticipant question is added (3612) to a participant question queue3614.

In an embodiment of a filtering process in accordance with the presentinvention, keywords and excluded words are matched to the participantquestion using approximate string matching techniques in order todetermine the relevance value of a participant question includingmisspelled keywords or excluded words.

FIG. 5 is a screen capture of a viewer interface used to view andinteract with an interactive program in accordance with an exemplaryembodiment of the present invention. The viewer interface 500 includesan interactive program identifier field 502 for display of the name ofthe interactive program being viewed by the viewer. A content displaysection 504 is included for display of a content portion of theinteractive program. The content of an interactive program may betext-based, audio-based, or video-based in any combination dependent onthe capabilities and desires of the moderator. An audience interactivemessage section 506 is included for display of audience interactivemessages that the audience is exchanging amongst themselves. Aninteractive message entry field 508 is used by the viewer to enterinteractive messages for display in the audience interactive messagesection and to interact with the moderator when the moderator invitesthe viewer onto the virtual stage.

A poll section 510 displays a poll question 511 asked by the moderatorof the viewers. The poll section includes a plurality of responsebuttons, exemplified by response buttons 512 and 514, selectable by theviewer to indicate the viewer's response to the poll. The viewer selectsan answer to the poll question by selecting one of the response buttonsand then selects the “Vote!” button 516 to register the viewer's pollanswer with the moderator server. The viewer interface further includessections for banner advertising 518 and for placement of a trademark orservice mark 520 to identify the operator of the moderator server. Byallowing banner adds, the moderator server allows a moderator to collectrevenue from t-commerce interactions with the moderator's hostedinteractive program.

In another embodiment of an interactive program creation system inaccordance with the present invention, a poll is created using aplurality of participant questions for selection by participants. Theparticipant question from the plurality of participant questionsreceiving the most participant selections is selected for submission tothe moderator.

Referring again to FIG. 4, a current audience approval system ratingfield 430 is provided for the display of viewer's rating of aninteractive program. Referring now to FIG. 6, a diagram depicting aprocess for receiving viewer reactions to the interactive program andcalculating an audience approval system rating for an interactiveprogram in accordance with an exemplary embodiment of the presentinvention is shown. A moderator 100 generates an interactive program andtransmits the interactive program to an audience 102 as previouslydescribed. The audience includes a plurality of viewers, as exemplifiedby viewers 600, 602 and 604. Each viewer may have a different opinion ofthe quality of the interactive program; therefore, each viewer isprovided with an individual audience approval system button asexemplified by audience approval system buttons 606, 608, and 610. Eachviewer selects an audience approval system rating button correspondingto the viewer's subjective rating of the interactive program. Theselection of an audience approval system button transmits acorresponding audience approval system signal to the moderator server(not shown) thus creating a plurality of audience approval systemsignals for evaluation by the moderator server. The moderator serverreceives the plurality of audience approval system signals and uses themto generate a single audience approval system rating signal andtransmits the audience approval system rating signal for display on themoderator's interface (not shown).

In an audience approval system in accordance with an exemplaryembodiment of the present invention, an audience approval system signalcan take on three states, 612, 614, and 616, with each staterepresenting a viewer's subjective opinion of the interactive program.In this embodiment, the three states are mapped to the correspondingnumeric values of “100”, “50”, and “0”, with “100” representing aviewer's complete satisfaction with the interactive program, “50”representing the viewer's partial satisfaction with the interactiveprogram, and “0” representing the viewer's complete dissatisfaction withthe interactive program. Each of the plurality of audience approvalsystem signals are mapped to one of these numeric values. These numericvalues are used to generate an arithmetic mean representing the audienceapproval system rating of the interactive program. In the illustratedexample of FIG. 6, viewer 600 rates the interactive program at “100”,viewer 602 rates the interactive program at “50”, and viewer 604 ratesthe interactive program at “100”. These values are used by the moderatorserver to generate (618) an arithmetic mean 624 of the plurality ofmapped viewer's audience approval system signals. The arithmetic mean ispresented to the moderator as the audience approval system rating of themoderator's interactive program. In one audience approval system inaccordance with an exemplary embodiment of the present invention, theaudience approval system rating is mapped to a color, with the numericvalue of “100” being represented in green, the numeric value of “50”being represented in yellow, and the numeric value of “0” beingrepresented in red.

FIG. 7 is a use case diagram depicting ways in which a moderator mayinteract with a system for creating an interactive program incorporatingviewer interactions in accordance with an exemplary embodiment of thepresent invention. A moderator 100 accesses the system in order tocreate (702) an interactive program. In one system for creating aninteractive program incorporating viewer interactions in accordance withan exemplary embodiment of the present invention, the moderator createsa talk show that is a periodically broadcast interactive program.Creation of an interactive program may include selecting a theme for thetalk show, establishing a broadcast time, and creating a briefdescription of the talk show. This interactive program information isstored in a moderator database 230 (FIG. 2). The moderator database isused by a moderator server 210 (FIG. 2) to generate a to-be-describedprogramming guide.

The moderator also accesses the interactive program creation system tohost (704) an interactive program. While the moderator is hosting aninteractive program, the system provides facilities 706 for audiencemanagement allowing the moderator to restrict access to an interactiveprogram. As previously described, the system provides facilities for themoderator to block interactive messages from viewers in the audience.The system also provides a facility 708 for posting polls during theinteractive program. This allows a moderator to pose questions to theaudience in order to receive and aggregate viewer's opinions aboutvarious subjects during an interactive program as previously described.The system further includes facilities 710 for answering questionspresented by viewers to the moderator. As previously described, amoderator can receive questions from viewers and determine whether ornot to answer them. Additionally, the system provides an invitationfacility 712 for inviting viewers to participate in the interactiveprogram as a virtual guest as previously described.

The moderator may also access the interactive program creation system toperform (714) administrative tasks associated with moderating aperiodically presented interactive program. The interactive programcreation system provides facilities 718 for sending scheduling remindersto viewers about upcoming interactive programs. Such schedulingreminders may be transmitted to a viewer by email, to a viewer'spersonal pager, to a viewer's wireless phone, or to a viewer's personaldigital assistant. The interactive program creation system also includesfacilities 720 for a moderator to review metrics collected by the systemon a moderator's interactive program.

FIG. 8 is a use case diagram depicting ways in which a viewer mayinteract with a system for creating an interactive program incorporatingviewer interactions in accordance with an exemplary embodiment of thepresent invention. A user 800 accesses the interactive program creationsystem in order to search for (802) interactive programs. Theinteractive program creation system includes facilities 804 forsearching the interactive program creation system for interactiveprograms on particular topics that the viewer may be interested in. Theinteractive program creation system also includes browsing facilities806 allowing the viewer to examine an interactive program creationsystem directory of interactive programs in a hierarchal manner.

The viewer may also access the interactive program creation system toview 816 and become part of an interactive program. The interactiveprogram creation system includes facilities 817 allowing a viewer tointeract with embedded advertising. The interactive program creationsystem also includes facilities 818 allowing a moderator to poll viewersduring an interactive program as previously described. The interactiveprogram creation system also includes facilities 820 allowing a viewerto ask questions of the moderator and virtual guests as previouslydescribed. The interactive program creation system also includesfacilities 822 allowing a viewer to rate an interactive program aspreviously described.

The viewer may also access the interactive program creation system topersonalize (808) the viewer's experience with the interactive programcreation system. The interactive program creation system includesfacilities 810 for submitting suggestions by the interactive programcreation system of interactive programs the viewer may be interested inbased on viewer preferences as included in a viewer profile andpreviously viewed interactive programs. The interactive program creationsystem further includes facilities 812 for creation of a list offavorite interactive programs used by moderators to send schedulingreminders to the viewer about upcoming interactive programs aspreviously described. The interactive program creation system alsoincludes facilities 814 allowing a viewer to create and edit a viewerprofile including topics of interest to the viewer. In one embodiment ofan interactive program creation system in accordance with the presentinvention, viewer profiles are stored in data files on the viewerclient. In another embodiment of an interactive program creation systemin accordance with the present invention, viewer profiles are stored ona central server and downloaded as XML documents to the viewer client asneeded.

FIG. 9 is a Web site diagram of an interactive program creation systemin accordance with an exemplary embodiment of the present invention. Aspreviously described, in one interactive program creation system inaccordance with an exemplary embodiment of the present invention, amoderator server hosts a Web site for accessing interactive programs byboth moderators and viewers. A user, such as a moderator or viewer,accesses the Web site via a log-in page 900.

FIG. 29 is a screen capture of an interactive program creation systemlog-in interface in accordance with an exemplary embodiment of thepresent invention. A user selects a register button 2900 to register aseither a viewer or a moderator. If the user is registering as a viewer,the user obtains a viewer identifier and a viewer password. If the useris registering as a moderator, the user obtains a moderator identifierand a moderator password. The identifiers and passwords are used by theuser to access the interactive program creation system on future visitsand can be stored in “cookies” on the client the user is using to accessthe interactive program creation system.

A user selects a log-in button 2902 to access the interactive programcreation system as a viewer or selects a moderator log-in button 2904 toaccess the interactive program creation system as a moderator. Theinteractive program creation system log-in interface further includes anupcoming program guide section 2906 for display of interactive programsthat are scheduled to be produced by their moderators in the next 24hours. The listings in the upcoming program guide section include apreviously described “mic” viewer rating 2908 and a category link 2910to a viewer interface where a viewer can find more interactive programssimilar to the listed interactive program.

Referring again to FIG. 9, if the user logs in as a viewer, the vieweris directed to a viewer home page 902. From the viewer home page, theviewer may access a registration process 904. Once registered, theviewer can access an edit profile process 906.

FIG. 10 is a screen capture of an edit profile viewer interface inaccordance with an exemplary embodiment of the present invention. Theedit profile viewer interface is used by a viewer to edit the viewer'spersonal information stored in the viewer's profile. The edit profileviewer interface includes a viewer identification field 1000 for displayof the viewer's identification and a password entry field for entry ofthe viewer's password. In operation, a user enters a new password intothe password entry field and selects a “Submit and Continue” button 1003to change the viewer's password. The viewer's identification andpassword are associated together in the user database 232 (FIG. 9) foruse by the viewer as the viewer accesses different facilities of theinteractive program creation system.

The edit profile viewer interface further includes personal informationentry fields, such as a first name entry field 1004 and a last nameentry field 1006. Alternatively, the viewer may enter an anonymousviewer name rather than the viewer's real name in order to hide theviewer's identity. In operation, a viewer enters their personalinformation and selects the “Submit and Continue” button to store theviewer's personal information in the viewer's database. The personalinformation is used by the interactive program creation system topersonalize the viewer's experience while using the interactive programcreation system.

The edit profile viewer interface further includes a viewer profileentry field 1008. In operation, the viewer enters the viewer's interestsinto the viewer profile entry field. The entered viewer profile isstored in the viewer database for use by the interactive programcreation system to make suggestions of interactive programs that theviewer may want to participate in. To make suggestions, the viewerprofile is queried and key terms are identified. For example, theillustrated viewer profile 1010 includes the key terms “sports”,“movies”, and “music”. The interactive program creation system comparesthese key terms to key terms included in the moderator database 230(FIG. 9) by moderators who have created interactive program profiles. Ifa match is found, the interactive program creation system suggests thematching interactive program to the viewer.

In an embodiment of an interactive program creation system in accordancewith the present invention, interactive programs are suggested to theviewer in a “pay-for-placement” mode. For example, if a plurality ofinteractive programs match the viewer's profile, the first interactiveprogram suggested to the viewer is the interactive program whosemoderator has paid the interactive program creation system's operatorthe most for being placed first.

The edit profile viewer interface further includes a viewer emailaddress entry field 1012, viewer city 1016, viewer state 1018, viewerzipcode 1020, and viewer country 1022 entry fields. In operation, theviewer enters their email and address location and selects the “Submitand Continue” button to store the viewer address information in theviewer database. Moderators using the interactive program creationsystem can use the viewer address information to notify a viewer whenthe moderator's interactive program is to be broadcast. Additionally,the viewer may optionally select a “Include in Directory” button 1022 inorder to exclude the viewer's address information from view by themoderators.

The edit profile viewer interface further includes an interactiveprogram search entry field 1024. A viewer uses the search entry field toenter a search term used to search the moderator database forinteractive programs with terms matching the search term. The editprofile viewer interface further includes a category or hub selectionfield 1026. A viewer may select an individual category, such as “News”1027 to be taken to a hub process for accessing interactive programsrelated to the selected category.

The edit profile viewer interface further includes an advertisingsection for display of “click-through” style banner ads. A user selectsone of the banner ads to be transferred to an advertiser's or retailer'sWeb site. The edit profile viewer interface further includes a featuresection 1030 for display of links to featured hubs. By selecting afeatured hub link, a viewer can quickly access a hub process foraccessing interactive programs related to the selected feature category.

FIG. 11 is a screen capture of a hub viewer interface in accordance withan exemplary embodiment of the present invention. The screen capture isof an exemplary “News” 1100 hub. Other hubs may be created for othersubjects such as “home improvement” and the like. The hub includes linksfor accessing by the viewer, interactive programs whose themes arenational news 1102, world news 1104, business news 1106, sports news1108, weather news 1110, and entertainment news 1112. In operation, aviewer selects one of the links to access a specialized program guideincluding links to interactive programs with a theme corresponding tothe link title.

Referring again to FIG. 9, a viewer may access an interactive programelectronic program guide process 908. A viewer uses the program guideprocess to add upcoming interactive programs to a viewer's interactiveprogram list that is stored in the viewer database 232.

FIG. 12 is a screen capture of a program guide viewer interface inaccordance with an exemplary embodiment of the present invention. Theprogram guide includes a plurality of listings for interactive programsavailable for viewing 1200. Each of the listings include a title andbrief description field 1201, a current subject field 1202, a time field1204, and a listing selection button 1206. In operation, a viewer readsthe listing title and brief description to determine if the viewer wantsto participate in the interactive program. The viewer reads the timefield to determine when the next interactive program will be available,and reads the current subject field to determine what the next subjectto be discussed during the interactive program will be. The viewer thenselects the listing selection button and the “Add Selected to My TalkShows” button 1208 to add the listing to a viewer's list of interactiveprograms that the viewer wants to participate in. The list is maintainedin the viewer's database 232 (FIG. 9).

The program guide viewer interface further includes an interactiveprogram rating 1210 display. The interactive program rating is a viewerrating determined from viewer responses to the interactive program. In aprogram guide in accordance with an exemplary embodiment of the presentinvention, the viewer rating is expressed in terms of “mics” (short formicrophone). The greater the number of mics, the higher the viewerrating of the interactive program. For example, the maximum number ofmics an interactive program may receive is five mics for a popularprogram. A minimally popular interactive program may only receive onlyone mic.

The program guide viewer interface further includes a link to aninteractive program suggestion 1212 process. As previously described,the interactive program creation system uses a viewer's profile storedin the viewer database and interactive program descriptions stored inthe moderator database to suggest interactive programs that the viewermay be interested in.

In another program guide viewer interface in accordance with anembodiment of the present invention, the viewer may also access archivedprograms in an “on-demand” mode. In an on-demand mode, the program guideincludes previously broadcast and archived interactive programs.

Referring again to FIG. 9, a viewer may access the previously describedsearch facilities 910 of the interactive program creation system fromthe program guide. Additionally, the program guide provides a link to animmediate program guide 912 for listing interactive programs that arescheduled to be broadcast within the next day. A viewer may also accessa browsing facility 914. Using the browsing facility, a viewer can viewa hierarchal list of interactive programs from which the viewer canselect an interactive program to participate in.

The viewer may access a specific interactive program's home page 916 ina variety of ways, such as: selecting a link to an interactive programfrom the previously described search facility 910; immediate programguide 912; browsing facility 914; and suggestion facility 918.Additionally, included in a moderator database 230 is a schedule ofupcoming interactive program broadcasts. The schedule of upcominginteractive program broadcasts may be accessed by the viewer using anupcoming interactive program facility 920. From an interactive program'shome page, a viewer may join a previously described actual interactiveprogram 922. Each interactive program is hosted by a previouslydescribed moderator server 210.

FIG. 28 is a screen capture of an interactive program home viewerinterface in accordance with an exemplary embodiment of the presentinvention. An interactive program home viewer interface is generated bya moderator server using information entered by a moderator and storedin the moderator database. The interactive program home viewer interfaceincludes an identifier field 2800 for display of an interactiveprogram's identifier. An interactive program description field 2802 isused to display a brief description of the interactive program asdescribed by the moderator.

The interactive program home viewer interface further includes aschedule section 2804 where the schedule of upcoming transmissions ofthe interactive program are listed. An upcoming listing 2805 includes areminder button 2806. In operation, a viewer selects the reminder buttonfor a listing and an entry is made by the interactive program creationsystem to the previously described viewer profile. The entry is used totransmit notifications to the viewer when the interactive program isabout to be transmitted.

The interactive program home viewer interface further includes apreference addition button 2808 that the viewer selects to have theinteractive program added to the previously described viewer's list ofinteractive program preferences. A contact button 2810 is provided foruse by a viewer in sending an email message to a moderator. A searchbutton 2812 is provided for the viewer to search for additionalinteractive programs that are related thematically to the interactiveprogram represented in the interactive program home viewer interface.

The interactive program creation system further includes a facility 926for retrieving archived previously broadcast interactive programs forviewing. A viewer uses the archive facility to view transcripts andenhanced content of interactive programs that the viewer may have missedor wants to view again. In one facility for retrieving archivedinteractive programs for viewing in accordance with an exemplaryembodiment of the present invention, the archived interactive programscan be viewed on an “on-demand” or “pay-for-view” basis.

In another facility for retrieving interactive programs for viewing inaccordance with an exemplary embodiment of the present invention, thearchived interactive programs may be accessed for presentation inconjunction with other content such as in a syndication mode. Forexample, an archived interactive program whose theme was discussionabout a particular product can be linked to an advertisement for thatproduct on a separate Website. As another example, an interactiveprogram with a topical theme may be syndicated by a live news Website.

FIG. 13 is a screen capture of an interactive program archive viewerinterface in accordance with an exemplary embodiment of the presentinvention. An archive viewer interface includes a plurality of archivelistings of previously broadcast and archived interactive programs 1300with each archive listing 1301 including a title field 1302, a subjectfield 1304, and a date field 1306. In operation, a viewer reviews theplurality of archive listings and selects the archive listingcorresponding to an archived interactive program the viewer wants toview. After selecting the archive listing of the archived interactiveprogram, the viewer views a replay of the archived interactive programcorresponding to the archive listing. In an interactive program archiveviewer interface in accordance with an exemplary embodiment of thepresent invention, archived listings are organized by themes, such asthe illustrated “The Gardening Center” 1308 that is an archive with agardening theme. In other interactive program archive viewer interfacesin accordance with an exemplary embodiment of the present invention, anentity, such as a corporation, sponsors the archive as a form ofadvertising. For example, a brokerage may sponsor an archive with afinancial theme or a hardware retailer may sponsor an archive with a“do-it-yourself” theme.

Referring again to FIG. 9, the interactive program creation systemfurther includes facilities 924 for a moderator to create an interactiveprogram. A moderator uses the facility to create an interactive programby entering information about the interactive program and theinformation is stored in the moderator database 230.

FIG. 14 is a screen capture of a moderator interface for an interactiveprogram authoring tool in accordance with an exemplary embodiment of thepresent invention. The interactive program creation moderator interfaceincludes an interactive program identifier display field 1400 fordisplaying the interactive program's name. A moderator uses aninteractive program identifier entry field 1402 to enter the name of theinteractive program. The interactive program creation moderatorinterface further includes a description entry field 1404 for entry bythe moderator of a brief description of the interactive program and acategory/genre selection menu 1408 for selection by the moderator of acategory under which the interactive program will be placed. Theinteractive program creation moderator interface further includes a hostname entry field 1406 for entry of the moderator's name. The interactiveprogram creation moderator interface further includes a broadcastscheduling selection menu 1410, day selection buttons 1412, and a timeselection menu 1414 for selection of the broadcast time of theinteractive program. In operation, a moderator enters in an interactiveprogram name, interactive program description, and host name. Themoderator selects a category, a broadcast schedule, the days of the weekthe interactive program will be broadcast, the time the interactiveprogram will be broadcast, and selects a “Submit and Continue” button1418 to store the entered and selected interactive broadcast informationin the moderator database 230 (FIG. 9). The moderator can also select an“Include in Program Guide” button 1416 to include the interactiveprogram information in the previously described program guide.

FIG. 39 is a screen capture of an interactive program authoring wizardin accordance with an exemplary embodiment of the present invention.Within the interactive program authorizing tool is a “wizard” whichallows a host/moderator to easily set up a new interactive program. A“wizard” is a software tool that guides a user through the configurationof a software application. A wizard typically includes a set ofselectable configuration templates for use by a user and a dialog thatguides the user through the configuration process. The interactiveprogram authoring wizard can operate as a stand-alone application andmay be used through a Web browser. The interactive program authoringwizard features beginner, intermediate, and expert levels and offers theease of use of other mass market authoring tools making it easy forpotential moderators to get started hosting their own interactiveprograms. During a setup process, the moderator selects from severalpreset genres allowing the moderator to quickly set the look and feel oftheir interactive programs. For example, these presets may includeformats for defining interactive programs such as a news and perspectiveprogram, sports program, business program, human interest program,do-it-yourself program, etc. The interactive program authoring tool 3900has a “genre/theme” link 3902 selectable by the moderator to bring up alist of themes 3904 that the moderator selects from. By selecting atheme, the moderator selects a configuration for the interactive programestablishing backgrounds, layouts, and interactive areas for aninteractive program. The moderator selects a theme and the selects a“submit and continue” button 3906 to configure the interactive programusing a themed interactive program template.

The interactive program creation moderator interface further includes alink to a broadcast schedule editing facility 1419. A moderator usesthis link to access a more detailed interactive program scheduling entryfacility. The interactive program creation moderator interface furtherincludes a link to an add co-hosts facility 1420. A moderator uses thislink to access a facility for adding a co-host or additional, butsubordinate moderator, such as a side-kick, panel of experts, or specialguest to the interactive program.

The interactive program creation moderator interface further includes alink to a themes facility 1422. A moderator uses this link to access afacility for assigning the interactive program to a thematic categoryfor easier classification of interactive programs for browsing by aviewer.

The interactive program creation moderator interface further includes alink to a send reminders facility 1424. A moderator uses this link toaccess a facility for transmitting reminders to viewers. The interactiveprogram creation system uses the previously described viewer's lists ofinteractive programs to send notifications to each of the viewers whohave added the moderator's interactive program to their list ofinteractive programs. Reminders may be sent by various communicationlinks such as email, voice mail, and pager as agreed to by the viewer.

FIG. 32 is a process flow diagram of a viewer notification process inaccordance with an exemplary embodiment of the present invention. Amoderator server receives (3200) an interactive program identifier froma moderator for which the moderator would like to transmit reminders toviewers. The moderator server reads (3201) viewer preferences frompreviously described viewer profiles 3202. Included in a viewer'sprofile is a list of interactive programs for which the viewer wants tobe reminded of upcoming transmissions. If the moderator serverdetermines (3204) that a viewer wants to receive notifications for theidentified interactive program, the moderator server generates (3206) aviewer notification 3208 and transmits the viewer notification to theviewer. The moderator server then determines (3210) if all viewers havebeen processed. If not, the moderator server continues searching forviewers wishing to receive notifications. The moderator server continuesprocessing until all viewers wishing to receive notifications of thetransmission of the interactive program have been notified.

In one viewer notification process in accordance with an exemplaryembodiment of the present invention, a viewer notification istransmitted as an email message to the viewer. The viewer may retrievethe email message by any suitable device or client such as a personaldigital assistant, personal computer, etc. In another viewernotification process in accordance with an exemplary embodiment of thepresent invention, the viewer notification is in the form of an audioreminder transmitted to a viewer's voice mail system or directly to aviewer's telephone. In another viewer notification process in accordancewith an exemplary embodiment of the present invention, the viewernotification is in the form of an instant message that is transmitted toa viewer if the viewer is currently on a system that is accessible tothe moderator server.

Referring again to FIG. 14, the interactive program creation moderatorinterface further includes a link to a traffic report facility 1462. Amoderator uses this link to access a facility for generating reportsdescribing the user interactions with an interactive program broadcastby the moderator.

FIG. 15 is a screen capture of a moderator interface for an interactiveprogram reporting tool in accordance with an exemplary embodiment of thepresent invention. In general, a moderator uses an interactive programreporting tool to specify reports generated using data recorded aboutviewer interaction with an interactive program broadcast and stored inthe moderator database as previously described. Additionally, theinteractive program reporting tool is used by a moderator to generate areport regarding viewer access of archived interactive programs so thatthe moderator can determine the popularity of old content that waspreviously broadcast. The moderator can specify reports to analyze thedata in a variety of ways using a variety of data mining techniques toyield customizable, comprehensive, and flexible reports. Additionally,viewer identifications associated with the viewer interaction data canbe combined with the previously described viewer profile data togenerate reports on the demographics and geographic locations of theviewers participating in an interactive program. In this mode, aviewer's privacy may be protected by aggregating the viewer data orstripping viewer identifiers from any data viewable by a moderator. Thereporting tool moderator interface includes a select group report menu1500 for selecting a specific set of reports to view.

The reporting tool moderator interface further includes entry fields forselection of types and formats of viewer interaction reports. Each ofthese sections is typified by a selection button 1504 and a formatselection pull-down menu 1506. A moderator selects a selection button toinclude the specific type of report in a viewer interaction report anduses the format pull-down menu to select the format of the specificreport. The types of reports the moderator can include in a viewerinteraction report include a peak usage report 1504. A peak usage reportis a report indicating the peak usage of the interactive program by theviewers.

A moderator can select a total traffic report 1508. A total trafficreport is a report depicting the total number of viewers and viewerinteractions with the interactive program over the broadcast time of theinteractive program.

A moderator can select a breakdown by user report 1512. A breakdown byuser report is reported depicting the interactions of single viewers.

A moderator can select a breakdown by demographic report 1516. Abreakdown by demographic report is a report depicting viewerinteractions by viewers fitting certain demographic descriptions.

A moderator can select a breakdown by geography report 1520. A breakdownby geography report is a report depicting where viewers participating inan interactive program are physically located.

A moderator can select a visitor path report 1524. A visitor path reportis a report depicting where viewer's are located on a network.

A moderator can select a referral report 1528. A referral report is areport depicting from which locations viewers have been referred fromsuch as an external Web site, etc.

A moderator can select a polling data report 1534. A polling data reportis a report depicting the results of polls taken by a moderator duringan interactive program.

A moderator can select a “clicks by a viewer” report 1538. A clicks by aviewer report is a report depicting how many selections viewers makeduring an interactive program.

A moderator can select a feature utilization report 1542. A featureutilization report is a report depicting how many different featuresviewers are using during an interactive program.

A moderator can select a chat or interactive messaging report 1538. Achat or interactive messaging report is a report depicting how manyinteractive messages are being sent between the audience members duringan interactive program.

FIG. 16 is a screen capture of a moderator interface for a viewerinteraction report generated in accordance with an exemplary embodimentof the present invention. The report moderator interface includes areport selection pull down menu 1600 for immediately viewing sections ofthe report without having to scroll through each of the reports.

Graph 1610 is a graph of click-through activity versus time for aninteractive program. During an interactive program, individual instancesof viewers selecting advertising banners is recorded in the previouslydescribed moderator database associated with the time of the selectionof the advertising banner. An interactive program creation system canuse the recorded advertising selection events and their associated timesto generate the click-through activity versus time graph.

Graph 1612 is a geographically based graph depicting the geographiclocation of viewers participating in an interactive program. The viewersparticipating in an interactive program are recorded in the previouslydescribed moderator database. Each recorded viewer's geographic locationcan be determined from the previously described viewer's profile or bymapping the viewer's IP address to a specific geographic location. Aninteractive program creation system can use the recorded vieweridentifications and viewer geographic locations to generate a graphicillustrating the geographic locations of the viewers.

The viewer interactivity reports are used by a moderator to determinethe effectiveness of an interactive program. For example, the moderatorcan use the demographic charts to determine if the interactive programis reaching an audience with the demographic profile desired by themoderator. As a further example, the moderator can determine theeffectiveness of various portions of an interactive program by analyzingparticipant interaction with the interactive program over time. Spikesin interactive message transmissions from the participants may indicateportions of the interactive program that the participants find mostengaging.

FIG. 17 is a screen capture of a moderator interface for an advertisingreport generated in accordance with an exemplary embodiment of thepresent invention. A revenue generation graphic 1702 illustrates therelative amounts of revenue generated from the viewers participating inan interactive program. As the viewers participate in the interactiveprograms, the viewers' interactions with links and advertising bannersincluded in the interactive program are recorded in the moderatordatabase as previously described. An interactive program creation systemcan use the recorded viewer interactions to generate a graphic showingthe relative contributions to total revenue by each of several possibleviewer interaction modes. For example, in the illustrated graph,comparisons are made for selection of links 1704, selection of embeddedads 1706, selection of banner ads 1708, and selection of other types ofads 1710 and 1712, as a percentage of total revenue.

An advertising geographical graphic 1716 indicates the geographic viewerlocations of viewers participating with the interactive program. As theviewers participate in the interactive programs, the viewers'interactions with links and advertising banners included in theinteractive program are recorded in the moderator database as previouslydescribed. Additionally, a viewer identification for each viewerinteraction is stored in the moderator database. Each viewer'sgeographic location can be determined from the previously describedviewer's profile or by mapping the viewer's IP address to a specificgeographic location. An interactive program creation system can use therecorded viewer interactions and viewer identifications to generate agraphic illustrating the geographic locations of advertising revenuegeneration. An interactive program creation system can use viewerinteraction data, viewer identification data, and viewer profile data togenerate a revenue by age graphic 1718 or a revenue by demographicdescription graphic 1720.

FIG. 31 is a process flow diagram of an interactive program reportgeneration process in accordance with an exemplary embodiment of thepresent invention. A moderator server determines (3100) a set of viewerdemographics for an interactive program's viewing audience by using theinteractive program's history 3104 along with a set of viewer profiles3102. For each viewer that participated in the interactive program whenthe interactive program was transmitted, the moderator server extractsthe individual viewer's stored viewer profile. The moderator serveraggregates the individual viewer profiles to generate viewerdemographics 3106 for the interactive program transmission. Themoderator server generates (3108) a graphical representation 3110 of theviewer demographics, for example a bar graph, and adds 3112 thegraphical representation to a report 3114. The moderator serverdetermines (3116) if all requested graphics have been generated. If not,the moderator selects the next graphic to generate and repeats theprocess thereby adding a new graphic to the report. Once all of thegraphics have been added to the report, the moderator server transmits(3118) the report to the moderator requesting the report.

FIG. 18 is a database entity relation diagram for a moderator databasein accordance with an exemplary embodiment of the present invention. Thedatabase entity relation diagram is an expression of meta datadescribing how the data in the viewer and moderator databases arerelated. The moderator database includes information used to organizeinteractive programs created and administered by moderators andhistories of interactive programs including viewer interactions with theinteractive programs. Interactive programs are organized withincategories as previously described. Category information is used tocreate hubs of viewer interactions. A super category 1800 is associatedwith many categories 1802 but each category is only associated with onesuper category. A category or hub is associated with many interactivemessage rooms 1804 which is in turn associated with many interactivemessage lines 1806. A viewer profile 1808 is associated with manyinteractive message lines. In operation, a plurality of viewers select acategory and enter an interactive message room associated with thecategory. Viewer submissions within an interactive message room are usedto generate individual interactive message lines that are viewed by theviewers as they exchange interactive messages.

A category is associated with a plurality of polls 1810 with each pollbeing associated with a plurality of poll responses 1812. A viewerprofile is associated with a plurality of poll responses. In operation,viewers respond to a poll associated with a specific category and theviewers' responses are recorded in the moderator database for futureanalysis.

A category is associated with a plurality of interactive programs 1814and each interactive program is associated with a plurality ofinteractive program broadcasts or instances 1816. Each interactiveprogram broadcast is associated with a plurality of reminders 1818 witheach reminder being associated with a single user profile. In operation,a moderator determines an interactive programming schedule ofinteractive program broadcasts and generates reminders that aretransmitted to viewers who have expressed an interest in being remindedof the interactive program's broadcasts.

A category is associated with a plurality of message boards 1820 witheach message board being associated with a plurality of message boardthreads 1822. Each message board thread is associated with a pluralityof message board messages 1824 with each message board message beingassociated with a single viewer profile. A viewer profile may beassociated with a plurality of message board messages. In operation,viewers leave messages grouped into message board threads on messageboards maintained by moderators. The messages may be for the moderatorsor may be for other viewers.

Keywords 1826 are stored in the moderator database so that viewers cansearch for categories 1802 and links 1832 associated with thecategories. Additionally, all user inputs can be indexed and tagged tobecome interactive triggers that are linked to interactive programsserved by the moderator server. Category keywords 1828 are associatedwith a plurality of categories. In operation, a viewer enters a categorykeyword into a previously described search facility and a set ofcategories for use by the viewer are generated that are associated withthe category keyword. Link keywords 1830 associated with links tooff-site resources are also stored in the moderator database. Inoperation, a viewer enters a link keyword in the previously describedsearch facility and a set of links associated with the link keyword isgenerated for use by the viewer.

Viewer profiles are associated with a plurality of viewer histories1834. In operation, a viewer history is recorded of a viewer'sinteractions when accessing an interactive program creation system whilenot actually participating in an interactive program.

FIG. 19 is a screen capture of a viewer interface for a non-moderatorbased interactive program associated with a broadcast in accordance withan exemplary embodiment of the present invention. As previouslydescribed, an interactive program can include broadcast content from asource not associated with the interactive program, such as a broadcastfrom a commercial broadcaster. In this case, an interactive programincludes participant commentary but may not include moderatorcommentary. The viewer interface for a non-moderated interactive programincludes a broadcast content section 1900 for display of non-interactivebroadcast content. The viewer interface for a non-moderated interactiveprogram further includes a viewer interactive message section 1902 fordisplay of viewer interactive messages transmitted to a moderator server(not shown). The viewer interface for a non-moderated interactiveprogram includes a viewer interactive message entry field 1904 for entryof viewer interactive messages. In operation, a viewer views thenon-interactive broadcast content, enters interactive messages into theinteractive message entry field and selects the “enter” button 1906 tosubmit the interactive message to the moderator server. The viewer'sentered interactive message is then combined with other viewers'interactive messages to generate an interactive message display that isshown in the interactive message display section.

In an interactive program creation system in accordance with anembodiment of the present invention, the broadcast program issynchronized to the interactive program using synchronization signalsincluded in the interactive program signals. In this way, an interactiveprogram may be synchronized with an external broadcast.

FIG. 20 is a screen capture of a viewer interface for a broadcastprogram guide in accordance with an exemplary embodiment of the presentinvention. The broadcast program guide viewer interface includes a dateselection/display field 2000 and a time selection/display field 2002. Aviewer uses the date selection/display field and time selection/displayfield to select and display a date and time for which the viewer wantsto view scheduled broadcasts. Scheduled broadcasts for the selected dateand time are shown in a listings section 2003. The listings sectionincludes a broadcast channel column 2004 for display of the broadcastchannel of a particular program, and a program information column 2005for display of information about a scheduled program.

A current broadcast content section 2006 includes a display of broadcastcontent that is currently being broadcast on a selected broadcastchannel. Information about the broadcast content is shown in a broadcastcontent information section 2007 formatted as a televised programmingguide. The broadcast information includes a broadcast channel, a title,a broadcast time, and a description, if available, of the broadcastcontent. If a microphone indicator 2008 is shown next to a listing of ascheduled broadcast, this indicates that the scheduled broadcast isavailable as an interactive program including broadcast content aspreviously described. In operation, a viewer can select an interactiveprogram that is currently being broadcast and view the broadcast contentin the current broadcast content section. A viewer selects a “switch tofull screen” button 2012 to participate in a currently broadcastinteractive program corresponding to the currently broadcast contentdisplayed in the current broadcast content section.

FIG. 21 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with an exemplaryembodiment of the present invention. A viewer initiates participationwith an interactive program displayed in an interactive program reducedscreen viewer interface 2100. The reduced screen viewer interfaceincludes a link 2101 to a Web page 2102 that includes additionalinformation about the interactive program's theme. For example, the linkmay be to an eCommerce Web site where a viewer may purchase a book thatis currently being discussed by a moderator and viewers participating inthe interactive program. The reduced screen viewer interface includes astage interaction section 2104 for display of interactive messagesexchanged between a moderator and a virtual guest or invited viewer aspreviously described. The reduced screen viewer interface furtherincludes an audience interactive message display section 2106 fordisplay of interactive messages exchanged between viewers as previouslydescribed. The reduced screen viewer interface further includes aninteractive message entry field 2108. In operation, a viewer enters aninteractive message into the interactive message entry field and selectsthe “Enter” button 2110 to transmit the interactive message to amoderator server (not shown) for inclusion in the stage or audienceinteraction display section.

The reduced screen viewer interface further includes interactive programrating buttons 2112 for viewer rating of an interactive program aspreviously described. In operation, a viewer selects one of theinteractive program rating buttons to indicate the viewer's satisfactionwith the interactive program. Viewer ratings from a plurality of viewersare aggregated together and displayed to the moderator as previouslydescribed.

A moderator uses a reduced screen viewer interface to create acontextual commerce application using an interactive program. Themoderator uses the interactive program to build a community from anaudience attracted to the subject matter of the interactive program,such as a product line or a series of books. The moderator then linksthe reduced screen viewer interface to a location where a viewer canmake a purchase of a product or item related to the subject matter of aninteractive program. In addition, archived interactive programs can beaccessed in an “on-demand” mode to be linked to an e-commerce Website inorder to have a continually available sales tool such as an“infomercial” or testimonial for a product or item.

FIG. 22 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with another exemplaryembodiment of the present invention. A viewer initiates interaction witha previously described reduced screen viewer interface 2204 for aninteractive program by selecting a link 2202 included in a Web page2200. For example, a seller offering items on an auction site may be amoderator for an interactive program in order to discuss the offereditems with participating viewers. In this case, the seller includes alink to an interactive program for which the seller serves as amoderator.

FIG. 23 is a screen capture of a viewer interface for a facility tomanage a viewer's personal favorite interactive programs in accordancewith an exemplary embodiment of the present invention. The personalfavorite viewer interface includes a listings display section 2300 fordisplay of one or more listings 2301. Each listing includes a viewerrating field 2302 for display of previously described viewer ratings ofan interactive program displayed in the listing. The listing furtherincludes a name field 2304 for display of an interactive program's name,a next broadcast field 2306 for display of the interactive program'snext broadcast, a reminder button 2308, and a delete button 2310. Inoperation, a viewer selects the reminder button to receive previouslydescribed reminders from a listed interactive program's moderator andselects an “update settings” button 2312 to transmit the reminderrequest to a moderator server (not shown). To delete an interactiveprogram from the viewer's personal favorite list, the viewer selects thedelete button and selects the update settings button to delete a listedinteractive program to delete the listed interactive program.

FIG. 24 is a screen capture of a viewer interface for a facility tosuggest programs to a viewer in accordance with an exemplary embodimentof the present invention. The suggested program viewer interfaceincludes a suggested interactive program listing section 2400. Asuggested interactive program listing includes a field for display of apreviously described viewer rating 2404, a field for display of aninteractive program's name and brief description 2406, a next broadcastfield 2408 for display of an interactive program's next display time,and an “add” button 2410 for adding a listed interactive program to theviewer's list of favorite interactive programs. In operation, a viewerselects the add button for a listed interactive program and selects an“Add Selected to My Interactive Programs” button 2412 to add a listedinteractive program to the viewer's previously described favoriteinteractive program.

FIG. 25 is a deployment diagram of a process for conversion and deliveryof interactive programs via an interactive television network inaccordance with an exemplary embodiment of the present invention. Amoderator server 210 receives participant comments and moderator contentfrom an audience and a moderator and generates interactive program fortransmission over the Internet 202 to a viewer client 212 as previouslydescribed.

The same interactive program can be transmitted over a conventionalinteractive television (iTV) network as well. The moderator servertransmits the interactive program to an iTV server 2500 and the iTVserver generates iTV content 2502 from the interactive program. The iTVcontent is transmitted via communications network 2504 to an iTV signalprocessor 2506. The iTV signal processor receives the iTV content anduses the iTV content to generate iTV signals for transmission to an iTVenabled television 2508 for viewing by a viewer. In this mode, triggersare generated from the interactive program signals and the viewer usesthe triggers to participate in the interactive program, such as throughthe use of tags associated with the triggers included in the iTVsignals' Vertical Blanking Interval (VBI), and the viewer's comments aretransmitted via a back channel 2510 to the moderator server. In thisway, a viewer can use either an iTV enabled television or a viewerclient to participate in an interactive program as previously described.

FIG. 33 is a deployment diagram of a locally hosted moderator server inaccordance with an exemplary embodiment of the present invention. Amoderator server 210 implementing the previously described interactiveprogram creation facilities is hosted by a local host 3300. The localhost may also host the previously described moderator client 204. Inthis embodiment, the locally hosted moderator server is operably coupledto a plurality of previously described viewer clients, as exemplified byviewer clients 214 a and 214 b, via previously described communicationsnetwork 202. The moderator server is further coupled to an interactiveprogram server 3302 via the communications network. The interactiveprogram server is operably coupled to the previously described moderatordatabase 230 and viewer database 232.

In operation, the locally hosted moderator server is used by a moderatorto create an interactive program for transmission to the viewer clientsand moderator client as previously described. In this embodiment, viewerinformation is stored in the viewer database, moderator information isstored in the moderator database and the moderator server and the viewerclients access the information via the interactive program server. Thelocal host may be any type of programmable device capable ofbidirectional communication with other devices over a communicationsnetwork. For example, the local host can be a game console, or apersonal computer, or a set-top-box, etc.

FIG. 26 is a hardware architecture diagram of a data processing systemsuitable for use as a moderator server host in accordance with anexemplary embodiment of the present invention. A microprocessor 2600,including a Central Processing Unit (CPU) 2610, a memory cache 2620, anda bus interface 2630, is operatively coupled via a system bus 2635 to amain memory 2640 and an I/O control unit 2645. The I/O interface controlunit is operatively coupled via an I/O local bus 2650 to a disk storagecontroller 2695, and a network communications controller 2680. Acommunications device 2696 is operatively coupled to the networkcommunications controller and is adapted to allow software objectshosted by the general purpose computer to communicate via a network withother software objects.

The disk storage controller is operatively coupled to a disk storagedevice 2655. Computer program instructions 2697 implementing apreviously described moderator server are stored on the disk storagedevice until the microprocessor retrieves the computer programinstructions and stores them in the main memory. The microprocessor thenexecutes the computer program instructions stored in the main memory toimplement the moderator server.

Although this invention has been described in certain specificembodiments, many additional modifications and variations would beapparent to those skilled in the art. It is therefore to be understoodthat this invention may be practiced otherwise than as specificallydescribed. Thus, the present embodiments of the invention should beconsidered in all respects as illustrative and not restrictive, thescope of the invention to be determined by any claims supportable bythis application and the claims' equivalents.

1. A method for creating and transmitting interactive programmingcontent comprising an audience portion and a stage portion, hosted by amoderator Web browser on a stage, to an audience comprising a pluralityof viewer Web browsers over a wide area network, comprising: operablycoupling a moderator server to the wide area network; operably couplinga content server to the moderator server; operably coupling themoderator Web browser to the moderator server via the wide area network;operably coupling the plurality of viewer Web browsers to the moderatorserver via the wide area network; receiving by the moderator server fromthe content server a first set of content signals; receiving by themoderator server via the wide area network from the moderator Webbrowser a first set of moderator comments; generating by the moderatorserver a first interactive electronic document using the first set ofcontent signals and the first set of moderator comments; transmitting bythe moderator server via the wide area network to the plurality ofviewer Web browsers the first interactive electronic document; receivingviewer comment messages responsive to the first interactive electronicdocument and directed to the stage from any and all of the plurality ofviewer Web browsers by the moderator server via the wide area network;receiving viewer interactive messages responsive to the firstinteractive electronic document and directed to the audience from any ofthe plurality of viewer Web browsers by the moderator server via thewide area network; transmitting by the moderator server via the widearea network to the moderator Web browser the viewer comment messagesdirected to the stage; receiving edited said viewer comment messages anda second set of moderator comments by the moderator server via the widearea network from the moderator Web browser; receiving by the moderatorserver from the content server a second set of content signals;generating by the moderator server a second interactive electronicdocument using the second set of content signals, the edited viewercomment messages, the viewer interactive messages directed to theaudience, and the second set of moderator comments; and transmitting bythe moderator server via the wide area network to the plurality ofviewer Web browsers the second interactive electronic document, whereinthe viewer interactive messages directed to the audience are transmittedvia the audience portion, and the edited viewer comment messages and thesecond set of moderator comments are transmitted via the stage portion.2. The method of claim 1, wherein the viewer comment messages directedto the stage further include an interactive program rating signalcorresponding to a viewer web Browser subjective rating of theinteractive programming content.
 3. The method of claim 1, wherein themoderator comments further include a viewer exclusion signalcorresponding to a specific viewer Web browser from the plurality ofviewer Web browsers, and the generating by the moderator server of thesecond interactive electronic document further includes using the viewerexclusion signal to exclude the viewer comment messages received fromthe specific viewer Web browser.
 4. The method of claim 1, wherein thesecond set of moderator comments further include a viewer invitationsignal corresponding to a specific viewer Web browser from the pluralityof viewer Web browsers, and the generating by the moderator server ofthe second interactive electronic document further includes using theviewer invitation signal, wherein the specific viewer Web browser isinvited to join the stage with the moderator Web browser by the viewerinvitation signal, and corresponding ones of the viewer interactivemessages directed to the audience of the specific viewer Web browser aretransmitted via the stage portion when the specific viewer Web browseris on the stage.
 5. A method for creating and transmitting aninteractive program comprising an audience portion and a stage portion,hosted by a moderator client on a stage, to an audience comprising aplurality of viewer clients over a communications network, comprising:operably coupling the moderator client to a moderator server via thecommunications network; operably coupling the plurality of viewerclients to the moderator server via the communications network;receiving participant comment signals directed to the stage from any andall of the plurality of viewer clients by the moderator server via thecommunications network; receiving audience interactive signals directedto the audience from any of the plurality of viewer clients by themoderator server via the communications network; transmitting by themoderator server via the communications network to the moderator clientthe participant comment signals directed to the stage; receiving editedparticipant comment signals and moderator signals by the moderatorserver via the communications network from the moderator client;generating interactive program signals by the moderator server using theedited participant comment signals, the audience interactive signalsdirected to the audience, and the moderator signals; and transmitting bythe moderator server via the communications network to the plurality ofviewer clients the interactive program signals, wherein the audienceinteractive signals directed to the audience are transmitted via theaudience portion, and the edited participant comment signals and themoderator signals are transmitted via the stage portion.
 6. The methodof claim 5, wherein the generating of the interactive program signalsfurther includes: receiving content signals by the moderator server froma content server; and generating by the moderator server the interactiveprogram signals using the content signals, the edited participantcomment signals, the audience interactive signals directed to theaudience, and the moderator signals.
 7. The method of claim 5, whereinthe participant comment signals directed to the stage further include aninteractive program rating signal corresponding to a viewer clientsubjective rating of the interactive program.
 8. The method of claim 5,wherein the moderator signals further include a viewer exclusion signalcorresponding to a specific viewer client from the plurality of viewerclients, and the generating of the interactive program signals furtherincludes using the viewer exclusion signal to exclude the participantcomments received from the specific viewer client.
 9. The method ofclaim 5, wherein the moderator signals further include a viewerinvitation signal corresponding to a specific viewer client from theplurality of viewer clients, and the generating of the interactiveprogram signals further includes using the viewer invitation signal,wherein the specific viewer client is invited to join the stage with themoderator client by the viewer invitation signal, and corresponding onesof the audience interactive signals directed to the audience of thespecific viewer client are transmitted via the stage portion when thespecific viewer client is on the stage.
 10. A moderator server forcreating and transmitting an interactive program comprising an audienceportion and a stage portion, hosted by a moderator Web browser on astage, to an audience comprising a plurality of viewer Web browsers, theplurality of viewer Web browsers, the moderator Web browser, and acontent server being operably coupled to the moderator server via a widearea network, the moderator server comprising: a processor; and a memoryoperably coupled to the processor and having program instructions storedtherein, the processor being operable to execute the programinstructions, the program instructions including: receiving by themoderator server from the content server a first set of content signals;receiving by the moderator server via the wide area network from themoderator Web browser a first set of moderator comments; generating bythe moderator server a first interactive electronic document using thefirst set of content signals and the first set of moderator comments;transmitting by the moderator server via the wide area network to theplurality of viewer Web browsers the first interactive electronicdocument; receiving viewer comment messages responsive to the firstinteractive electronic document and directed to the stage from any andall of the plurality of viewer Web browsers by the moderator server viathe wide area network; receiving viewer interactive messages responsiveto the first interactive electronic document and directed to theaudience from any of the plurality of viewer Web browsers by themoderator server via the wide area network; transmitting by themoderator server via the wide area network to the moderator Web browserthe viewer comment messages directed to the stage; receiving edited saidviewer comment messages and a second set of moderator comments by themoderator server via the wide area network from the moderator Webbrowser; receiving by the moderator server from the content server asecond set of content signals; generating by the moderator server asecond interactive electronic document using the second set of contentsignals, the edited viewer comment messages, the viewer interactivemessages directed to the audience, and the second set of moderatorcomments; and transmitting by the moderator server via the wide areanetwork to the plurality of viewer Web browsers the second interactiveelectronic document, wherein the viewer interactive messages directed tothe audience are transmitted via the audience portion, and the editedviewer comment messages and the second set of moderator comments aretransmitted via the stage portion.
 11. The moderator server of claim 10,wherein the viewer comment messages directed to the stage furtherinclude an interactive program rating signal corresponding to a viewerweb Browser subjective rating of the interactive program.
 12. Themoderator server of claim 10, wherein the moderator comments furtherinclude a viewer exclusion signal corresponding to a specific viewer Webbrowser from the plurality of viewer Web browsers, and the programinstructions for the generating by the moderator server of the secondinteractive electronic document further include using the viewerexclusion signal to exclude the viewer comment messages received fromthe specific viewer Web browser.
 13. The moderator server of claim 10,wherein the second set of moderator comments further include a viewerinvitation signal corresponding to a specific viewer Web browser fromthe plurality of viewer Web browsers, and the program instructions forthe generating by the moderator server of the second interactiveelectronic document further include using the viewer invitation signal,wherein the specific viewer Web browser is invited to join the stagewith the moderator Web browser by the viewer invitation signal, andcorresponding ones of the viewer interactive messages directed to theaudience of the specific viewer Web browser are transmitted via thestage portion when the specific viewer Web browser is on the stage. 14.A data processing system adapted for creating and transmitting aninteractive program comprising an audience portion and a stage portion,hosted by a moderator client on a stage, to an audience comprising aplurality of viewer clients via a communications network, the dataprocessing system comprising a moderator server, the moderator servercomprising: a processor; and a memory operably coupled to the processorand having program instructions stored therein, the processor beingoperable to execute the program instructions, the program instructionsincluding: receiving participant comment signals directed to the stagefrom any and all of the plurality of viewer clients by the moderatorserver via the communications network; receiving audience interactivesignals directed to the audience from any of the plurality of viewerclients by the moderator server via the communications network;transmitting by the moderator server via the communications network tothe moderator client the participant comment signals directed to thestage; receiving edited participant comment signals and moderatorsignals by the moderator server via the communications network from themoderator client; generating interactive program signals by themoderator server using the edited participant comment signals, theaudience interactive signals directed to the audience, and the moderatorsignals; and transmitting by the moderator server via the communicationsnetwork to the plurality of viewer clients the interactive programsignals, wherein the audience interactive signals directed to theaudience are transmitted via the audience portion, and the editedparticipant comment signals and the moderator signals are transmittedvia the stage portion.
 15. The data processing system of claim 14,wherein the program instructions for the generating of the interactiveprogram signals further include: receiving content signals by themoderator server from a content server; and generating by the moderatorserver the interactive program signals using the content signals, theedited participant comment signals, the audience interactive signalsdirected to the audience, and the moderator signals.
 16. The dataprocessing system of claim 14, wherein the participant comment signalsdirected to the stage further include an interactive program ratingsignal corresponding to a viewer client subjective rating of theinteractive program.
 17. The data processing system of claim 14, whereinthe moderator signals further include a viewer exclusion signalcorresponding to a specific viewer client from the plurality of viewerclients, and the program instructions for the generating of theinteractive program signals further include using the viewer exclusionsignal to exclude the participant comments received from the specificviewer client.
 18. The data processing system of claim 14, wherein themoderator signals further include a viewer invitation signalcorresponding to a specific viewer client from the plurality of viewerclients, and the program instructions for the generating of theinteractive program signals further include using the viewer invitationsignal, wherein the specific viewer client is invited to join the stagewith the moderator client by the viewer invitation signal, andcorresponding ones of the audience interactive signals directed to theaudience of the specific viewer client are transmitted via the stageportion when the specific viewer client is on the stage.